Tuesday, November 1, 2016

Happy Thanksgiving and Merry Christmas


I hope everyone has a great Thanksgiving surrounded by loved ones and family members.  I plan to eat as much as I can this year!  Most years I begin thinking about limiting my food intake about this time, but this year is going to be different.

Steve Jobs's Top 10 Rules For Success

Steve Jobs Wearing Blue Jeans
I watched a Steve Jobs's biography last night which was produced by the biography channel and when I saw this video in the draft's folder, I knew I had to publish it!  Although this post won't be entirely about the entrepreneur inventor, there is a video at the end of the text and before the video, Steve's 10 success rules are listed.

The funny thing is I came to this blog to publish another video.  Such is life.

We're always changing priorities at a moment's notice then we don't give it a second thought if the change makes us happier than the first item we wanted to accomplish.

Being able to change priorities and the ability to work on projects I want to work on is the main reason I remain self-employed.  It doesn't matter if I don't earn money in a particular week or if I earn enough to eat, what matters to me is being able to do what I want to do... when I want to do it.

Still Changing My Life and Growing Up at the Same Time

I launched this 'Trying to Change My Life' blog as a way to entertain myself and to have an outlet in which I could express myself.  This blog started out as a free Blogger.com blog, but I've since moved it to my own domain, which is, oddly enough, Original Press Releases.

A few months ago I launched OPR to attract more clients, but the irony is I haven't been able to finish the site as quickly as I'd like.  I made some decisions over this past week and I created a mind map to help me organize the work and decision making process.  One of the things that kept me from working on the site was an inability to make a couple minor decisions such as finding and deciding on a theme and deciding on which pages to write.

Luckily, those decisions are made!  The mind map helped me figure out how to make the website a static site then add a blog as a sub-domain such as http://blog.originalpressreleases.com  - which is what most clients in my industry would look for when they find a potential writer's website.  They look for a site with business information... then a blog with articles and how-to guides as well as information about the company's executive leadership.

At OPR, I'm the only executive. I'm also the only writer, typist and technical staff on hand.  That's okay. That's how I launched the OPR business in 2011 and it soon grew to a three person operation before I closed the business a few years later.  I hired two writers within six months and became an editor-in-chief.

Out of curiosity, I Googled the term editor-in-chief a moment ago and found this definition on Wikipedia which seems to fit what I'm writing about:

The editor-in-chief heads all the departments of the organization and is held accountable for delegating tasks to staff members and managing them. The term is often used at newspapers, magazines, yearbooks, and television news programs.

As I change my life completely, again, I want to hire five people within a year this time so I can promote someone to management in case I relapse again and won't be able to work.  My driving force is that it is an awesome feeling to pay someone a salary every week.  I've always engaged in tithing (which is one of the reasons I almost always have money) so I know what it feels like to give people money, but paying a salary feels a lot better.

Give Away Money if You Want to Increase Your Income and Change Your Life

To give you an idea of the power of tithing, I'll tell you my first experiences practicing the spiritual law.  When I began giving away ten percent of my income I was earning $10 an hour.  After approximately 3 or 4 months of tithing, I was fired from that job then quickly found another job paying $12 an hour.  Eventually I was earning $15 an hour in less than a year after I begain tithing.  It's powerful.

The beauty of tithing is that it doesn't matter who you give the money to or what your motives are while doing the deed.  What matters is the action.  The giving of the money.  I was totally selfish giving money because it felt good and because I knew that it'd come back in due time.  I'd tell people, you're helping me, take the money!

I'm Sure that's How Steve Jobs Felt about his Business

Steve appeared in the biography movie I watched last night and he briefly talked about his employees and his obligations to them as well as to the Apple Corporation and it's shareholders.  He was truly a great man!

His greatness was well rooted in an extremely positive attitude and a strong work ethic.  He didn't want to know why something couldn't be accomplished, he wanted to know how it could become a reality.

Steve Jobs’s Top 10 Rules for Success

1. Don’t live a limited life

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”  – Steve Jobs

2. Have passion

If you’re not passionate enough from the start, you’ll never stick it out.  With any job, there are aspects of work that are frustrating and difficult—even with the greatest dream job in the world, but being passionate about it will make you able to hold on when things get rough.

3. Design for yourself

“Don’t let the noise of others’ opinions drown out your own inner voice.” – Steve Jobs

I know it’s cliche, but this is so true, you are the captain of your own ship; don’t let anyone else take the wheel. Design life for yourself, you won’t receive a second opportunity to do so, so you either do it now, or you regret it on later in life.

4. Don’t sell crap

Sell only high quality products, while many would argue I would say that Apple products have always been top quality and that’s the reason why they are still at the top. They just provide quality products, and because of that they have loyal customers that are always willing to buy.

5. Build a great team

The people you surround yourself with, are the people that will shape your future. If you surround yourself with smart and positive people that share your vision, well then, you have a bright future ahead of you. Remember that you are the average of the five people you spend the most time with, so choose wisely.

6. Don’t do it for the money

Choose a job you love, and you will never have to work a day in your life. Steve Jobs was worth 100 million dollars when he was 25 years old, but he didn’t do it for the money. He did it because he wanted to change the world, he was an innovator.

7. Be proud of your products

Create products that you can proudly recommend to friends and family, if your product is great, money will follow. Make sure your product is high quality and it’s something that people would love to use.

8. Build around customers

Customers tend to trust individuals who are serious about what they do, and willing to take the time to achieve a deep understanding of their craft. Take the time every day to learn more about your customers, their industry and their challenges.

Needless to say, gaining trust is only part of the equation. You must also have a product that customers want and need, and the ability to show how you’re adding value, solving problems, and so forth. However, if you don’t earn the customer’s trust, they’ll probably buy from someone else whom they do trust–even if the offering isn’t as good

9. Marketing is about Values

Have you ever seen a Nike advertisement where they share why they are better than Adidas and Puma? No, I know you haven’t, because what they do is they honor great athletes like Michael Jordan – that’s what they are, that’s who they are. So make sure your customers know what your company stands for.

10. Stay Hungry, Stay Foolish

Never be satisfied, and always push yourself. Do (or be willing to keep trying) the things people say cannot be done.

I was fortunate to work for an engineer in my early corporate America career that enjoyed the same attitude.  He'd tell me, "Well, if you can't do it, who can I get?"  That made me think harder and I always delivered what he wanted.  I used the same approach to create a new filing system for our department which decreased the filing time and increased accuracy.

Years later at another engineering firm, I'd also changed the way we received information from one of our biggest clients which happened to be PG&E.  They'd send us hard copies of information then we'd hard-key the content into our system.  I thought, NO WAY!  We shouldn't have to go through this extra work.

My boss was a vice president so I had a little power to negotiate with my counterparts and we figured out how they could send us, via secure email servers, the information which was already entered into a computer system.  We'd get the information then begin working on it immediately without having to perform any data entry.

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